Former publicist and gossip veteran Rob Shuter has written a self-help book that shows ordinary people how to transform their lives using the “secrets that celebrities and brands spend millions of dollars to uncover.”
Shuter, who replaced Jennifer Lopez, Diddy, Alicia Keys, Jessica Simpson, Jon Bon Jovi and many others over the years, says he reveals the information in “The 4 Word Answer.”
“Working with some of the biggest stars in the world, I quickly discovered that it was not the talent that all of my super successful clients had in common. Rather, what they all shared was the exact knowledge of who they are in just four words,” Shuter told Page Six. “If you’re not living the life you want to live, the answer is only four words away.
He says that “although the book’s events, details and raw conversations all happened, it is not a celebrity tell-all”.
“It’s about being a star in your own life. Roll out your own red carpet and become as comfortable in your own skin as the celebrities are in theirs,” adds Shuter.
It will be published by Post Hill Press on September 21 and is available for pre-order.
Shuter also hosts the “Naughty but Nice” podcast on the iHeartRadio Network. He previously served as the Huffington Post’s celebrity columnist and editor of OK! magazine, and was one of the hosts of the daily morning show “The Gossip Table” on VH1.