How NIL money is spent


The first NBA All-Star fan votes have arrived and Stephen Curry (2,584,623) and Kevin Durant (2,360,435) are the two biggest voters. LeBron James is third with 2,018,725 votes. The All-Star Game takes place on February 20 in Cleveland.

UCLA Athletics / Design: Alex Brooks

Since NCAA athletes obtained the rights to their names, images and likeness on July 1, there has been a flurry of activity from athletes, brands, schools, donors and alumni.

Six months later, the industry is still fresh – with several uncertainties remaining. But there is one point to remember: thousands of athletes are now at least a little bit richer.

Football athletes dominated the NIL scene, making 47% of winnings NIL, according to Opendorse. The rest of the top five:

  • Women’s basketball – 27.3%
  • Men’s basketball – 15.6%
  • Women’s volleyball – 2.4%
  • Baseball – 1.1%

An athlete could make a average of $ 4,923 by agreement for a “multi-activity” rider, by Opendorse. Content creation could make over $ 3,000 per article, and an in-person appearance could earn around $ 1,700 per hour.

Offers, Offers, Offers

There have been rumors that some athletes, like Alabama quarterback Bryce Young, have already done at least $ 1 million. While full financial terms of the transactions were not disclosed, here are some highlights:

  • Gatorade signed with the UConn phenomenon Paige buecker and Nike signed with UCLA football player Reilyn turner.
  • Steph Curry signed a partnership with UConn freshman Azzi Fudd and Tom Brady has enlisted 10 athletes to promote his new clothing brand.
  • Team-wide offers have become popular, although at least two are below investigation. Built Bar, for example, offered partnerships to the whole BYU football team and pay the tuition fees.

Over the next six months, it is possible that more regulations will be introduced in the NIL industry – but it is clear that the floodgates are open.

Rob Schumacher-USA TODAY Sports / Design: Alex Brooks

Over the summer, China announced plans to grow its sports industry into a $ 773 billion business by 2025.

But the ambitious goal follows a dismal announcement. Last week, the nation revealed that its sports industry lost $ 33 billion in 2020.

It recorded a total production of $ 431 billion in value – 7.2% less than its value of $ 464 billion in 2019.

  • The value of stadiums and other sports venues fell 20.2%.
  • The sports and design agency sector recorded a decline of 16.9%.
  • A few sectors, such as sports media and education, have grown.

The report attributes the drop to the ongoing global pandemic.

Upcoming Olympic Games

China has the opportunity to jumpstart its sports economy with the 2022 Beijing Winter Olympics, which kick off on February 4.

the booming Omicron variant posed a significant challenge to the Winter Games, raising questions not only as to whether travel and competition will be disrupted, but whether they will take place at all.

Diplomatic boycotts by the United States, Canada, the United Kingdom and Australia over human rights abuses in China also cast an air of scandal over the Olympics.

The Drone Racing League is set to launch a crypto-centric video game to play to win with Playground Labs, a New York-based blockchain, metaverse, and web3 game developer.

The two companies will work together to to construct a virtual version of the DRL on Algorand, a cryptocurrency platform. In September, the DRL accepted a five-year term, $ 100 million dealing with Algorand, adding to a growing list of crypto companies embracing esports.

The development of the game title will be supported by Hivemind Capital Partners, a $ 1.5 billion crypto investment fund, which was launched in November by former Citi executive Matt Zhang.

  • DRL, which features drone pilots who hike courses to compete for cash prizes, is rated at $ 200 million, according to Pitchbook.
  • The league reaches around 75 million fans around the world and continues to grow in its sixth season, which began on September 29 and is scheduled to end on February 20.
  • In October, it entered into a partnership with Engineering sports to bring drone racing to licensed sports betting.

Gain popularity

The global drone market is expected to reach $ 92 billion by 2030, an annual growth rate of 25%, according to ABI Research.

The New York-based technology intelligence firm predicts that about 63 billion dollars of these revenues will be earned commercially, excluding military, police and public surveillance use.

Mojo Vision / Design: Alex Brooks

A startup is betting on a new frontier in wearable fitness: contact lenses.

The high AR Mojo Vision contact lens developer $ 45 million in a series B-1 cycle, the company announced this week.

The tour brought the Amazon Alexa Fund, PTC, Edge Investments and HiJoJo Partners, as well as existing investors including NEA, Liberty Global Ventures, Advantech Capital, Dolby Family Ventures, Motorola Solutions.

Mojo Vision also announced that Adidas Would join a roster of new fitness partners helping to develop technology that mixes augmented reality, wearable devices and fitness tracking.

“Our partnerships with these top brands will give us valuable insight into user behavior in the sports and fitness market,” said Steve Sinclair, product and marketing manager at Mojo Vision.

“The goal is that these collaborations offer athletes a whole new form factor with performance data that is more accessible and useful at the time.

  • The cycle brought the total funding of Mojo Vision to $ 205 million.
  • In July, Disney announcement that Mojo Vision would be part of its accelerator program, which helps technology companies catalyze their growth.

A futuristic vision

While Mojo Vision focuses on athletes, fitness enthusiasts, and people with certain visual impairments, the company considering use cases such as users entering virtual reality by closing their eyes, doctors seeing patient information just by looking at it, and foreign language translation in real time.

Mojo Vision uses eye tracking technology to allow the user to control their visual overlays.

  • Tokyo-based video game publisher Nexon has bought a 38% for $ 400 million stake in AGBO, a film and television production company run by directors Joe and Anthony Russo.
  • Allen Media Group launch Sports.TV, a free streaming service. The platform will bring together a range of sports, news, film and entertainment networks, as well as local broadcast stations.
  • Meruelo Gaming has teamed up with the NHL’s Arizona Coyotes to launch SaharaBets, a digital sports betting platform that will launch its online bookmaker on January 12.
  • The Buccaneers released Antonio Brown on Thursday, ending a dramatic series of events on and off the pitch – and making its future even more uncertain. Subscribe to the Sports section to find out more on the wide receiver and his controversial split with the Bucs.

* All times are EST, unless otherwise noted.
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Are you a fan of the impact of the NIL on college sports?

Wednesday’s response
40% of those surveyed would consider buying fitness products or virtual reality games.


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