Esports is a lucrative industry. This is a field that is estimated to have generated more than $ 1 billion of global revenue in 2021. Indonesia is an important eSports market in Southeast Asia, especially as eSports has been recognized as an official sport last year by the Ministry of Youth and Sports and the Indonesian Sports Council. This means that video games are part of official competitions, including the National Games or PON.
Ten esports games will be part of the 2022 Southeast Asian Games which will be held in May in Hanoi, Vietnam. Indonesia aims for victory five gold medals in the event. Electronic sports will also make their debut at this year’s Asian Games in Hangzhou, China in September, with medals awarded in eight events.
To map the potential of gaming in Indonesia, Southeast Asian communications and consulting agency Vera has partnered with market research firm Decision Lab to release a report titled “Electronic Games and Sports in Indonesia : a new arena for brands ”. The research involved a survey of 470 Indonesian gamers as well as streamers and spectators of esports. Here are the five key points to remember.
# 1. The players come under the spotlight
Over 52 million people play esports titles in Indonesia. The distribution between men and women is relatively balanced: 47% are women and 53% are men. As more and more women have become competitors, PUBG Mobile hosted an official national women’s championship in the country in 2019 and 2020.
# 2. Mobile Legends and PUBG Mobile are the most popular games
Multiplayer Online Fighting Arena (MOBA) games are the most popular esports format in Indonesia. This type of game is very competitive, requiring problem-solving skills and, if players choose to participate in turn after turn, a high degree of endurance. Additionally, it encourages interactions between players, injecting a highly social element. MOBA games can be intensely competitive and attract players and spectators who like to compete for the top spot or watch the players do it.
Mobile legends is the most played and watched game in Indonesia, followed by PUBG Mobile. Both games rank among the most popular esports titles. Dota 2 is the third most watched and most widely distributed game. Pro Evolution Soccer (PES) is the third most played game, followed by Dota 2 and Counter strike.
# 3. Video games are a means of social interaction
Of those surveyed, 62% identify themselves as “occasional gamers” who play five to ten hours a week. E-sports games also often function as social platforms, as 61% of respondents said they enjoy interacting with other games through in-game voice and text chats. These interactions sometimes spill over to other platforms. messaging. About 82% of respondents mostly play alone and connect with friends and strangers online, while 15% of gamers enjoy playing in the same space, such as in gaming cafes, with other gamers, and 4% play mainly with robots.
# 4. YouTube and Facebook are the essential streaming platforms
YouTube Gaming and Facebook Gaming are the most popular streaming platforms among the Indonesian community, followed by Steam TV, Garena Live and Twitch. Gameloft is the most popular publisher and local portal Dunia games is a popular destination for Indonesian gamers to follow eSports related news and content. Additionally, EVOS Esports is the nation’s best-known esports community.
# 5. A good platform for brand advertising
When it comes to interactions with ads, 92% of those surveyed said they can remember the ads they watched in games, while 58% said video ads grabbed their attention and 52% said video ads grabbed their attention. % said they would likely take action after watching in-game ads. The main verticals that advertise through gaming applications are technology or digital platforms operating in e-commerce, electronics, gaming accessories, food and beverage, fashion and cosmetics.